Pre-Conference Certificate Programs
Tuesday, April 13, 2027
CLIA Member Pricing: $179
Non-Member Pricing: $279
NEW!
Cruise Sales & Marketing Certificate Program
Instructor: Dean Lapham, M.A.Ed.
The essential skills top advisors rely on, sharpened with CLIA's latest research. Whether you're just starting out or have been selling for years, turn CLIA's latest research into your next client conversation and your next booking. Four modules will help you find missing clients, start stronger conversations, match the right cruise to the right person, and keep every booking moving.
Who it's for:
- New to cruise sales: Build a strong foundation and a plan you can use right away
- Selling for a few years: Refresh your approach, find new audiences, and update your sales techniques.
- Everyone in between: Get research-backed talking points that make you sound like the expert clients want.
Turn CLIA research into your next client conversation and your next booking.
Cruise Groups Certificate Program
Instructor: Maria Fonseca, CCC-s
Studies have shown that the most successful travel agents are those who operate several group departures per year. CLIA Members know this to be a fact. Are you getting the most out of your group sales? This certificate program will help you to:
- Develop a firm foundation in basic group knowledge, terminology, and general policies
- Develop your group business, group leads, and analyze their needs
- Package and budget groups to increase revenue
- Prepare to manage larger groups, such as meetings, charters, and incentives
1201 New York Avenue NW, Suite 550A | Washington, DC 20005
© 2026 Cruise Lines International Association. All Rights Reserved.